Clover Park Technical College turned to JayRay to strategize and produce a digital recruitment campaign that launched this week.
With a strategy of encouraging prospective students to sign up for an online information session, we consulted on the media strategy that includes Snapchat, Google, Facebook, Instagram and programmatic display.
Messaging addresses the perceived barriers of “going back to school” for adults who may be juggling family or job responsibilities while taking their courses.
