For those preparing their end-of-year performance playbooks Spotify Wrapped is a data-rich advertising environment. As seasonal engagement peaks, Wrapped becomes both a storytelling moment and a performance engine for...

Joyce Glavish, senior advisor In 40 years of supervising communication interns, I’ve worked with young people ready to rocket to the top and others who needed more basics. Today I use AI frequently and it occurs to me that...

For digital teams navigating the next era of search visibility Search is no longer just SEO. Google’s shift toward generative search means content must be structured, trustworthy and instantly answerable. A marketer’s...

Cheers to two JayRay client collaborations earning national recognition in the Viddy Awards, an international program celebrating excellence in videos for 30 years. We spent two cool days on the water and all around town...

For nonprofits and mission‑driven teams focused on storytelling beyond the ask Storytelling is how you build trust that leads to funding and fueling long‑term affinity. The latest guidance from GivingTuesday underscores...