For those working in tourism, place branding and hospitality marketing
Travel and hospitality branding has fully shifted from glossy ads to digital ecosystems built on storytelling, personalization and emotional connection. The takeaway for destination marketers is that branding today is about orchestrating experiences across platforms and touchpoints.
The new frontier of travel and hospitality branding in the digital era
For those trying to figure out what “agentic AI” means for brand strategy
Agentic AI represents a shift from AI as a tool to AI as a system that can plan, execute and optimize tasks on its own. That means brands will need to think about how they show up to AI agents just like they do to real people because AI agents may be making decisions on behalf of customers.
Preparing your brand for agentic AI
For those who like watching what the most innovative companies are doing with PR and brand
Many of the most innovative companies are using storytelling, visibility and owned media to shape perception. The common thread is that communications is a strategic function rather than a service. Good communication is tied to growth, reputation and thought leadership.
Most innovative companies in PR and brand strategy 2026
For those planning communications strategy for the rest of the year
PR trends for 2026 point to a few clear shifts: measurement tied to business outcomes, reputation as a core business asset, AI as a strategic partner, personalized media outreach and more immersive storytelling formats.
PR trends 2026: The hottest public relations trends
For those running Meta ads
Meta continues to improve its ad delivery systems using AI and automation, with a focus on better targeting, improved performance and more efficient delivery across placements. In short, the platform is doing more of the optimization work automatically, which means campaign structure and creative matter more than manual optimization.