One measure of a good creative is seeing what no one else can. Call it X-ray vision if you’d like; teammates assume Jay has it. But his love of design is tempered by results, not just good kerning. He earned his chops in-house at a global financial firm, providing leadership on multi-channel creative, brand development, social media, environmental graphics and conference materials. A graduate of the University of Kansas, Jay has also been both student and instructor at the School of Visual Concepts in Seattle. His thinking runs deep; his sensibilities, disarmingly Midwestern. Happily married with children, he’s as comfortable managing a pile of Legos as he is a global corporate identity. If he’s not racing a deadline or explaining to yet another person that he’s not the Jay in JayRay, he’s playing with a letterpress, masterminding a harmless practical joke, or searching for another quirky object to upcycle.