Jackie Zils
Senior Advisor

Mark Twain once said “Writing is easy, all you have to do is cross out the wrong words.” Jackie makes communication look that simple. With more than 20 years at JayRay, she has fine-tuned her magic blend of traditional PR smarts and leading communication practices. Always level-headed, she helps clients pilot the complexity of media relations, crafting everything from strategies to annual reports and benefit program roll-outs. Jackie’s a pro at translating corporate jargon into something you actually want to read. Her tourism and travel work is equally potent as it inspires writers and residents across the country. Given all this, it makes sense that her hobbies and interests involve precision, too. Jackie is an accomplished baker and a longtime fan of baseball—the world’s most mathematical sport. She and her husband are determined to travel to every major league stadium in the country.