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Making parking magical in Renton

Renton’s guardian dragon now perches on more than rooftops. Erasmus is now on parking poles and garages throughout the city to mark free parking options. JayRay designed the 3-foot metal dragons for the City of Renton as...

JayRay team gains social marketer with travel ties

JayRay’s new advisor Cara Sjogren has lived and worked on four continents building a portfolio of experience in social media, sports marketing, economic development and the business of tourism. She has returned to Tacoma...

Back to School and Beyond 

Back to school time comes with even more after school activities in Tacoma this year. Tacoma Public Schools (TPS) and dozens of community partners have collaborated to create Beyond the Bell for elementary and middle school...

Summer intern brings UX design experience

JayRay’s summer intern, Vanessa Sundita, is helping with a variety of web, research, and PR projects while applying her background in UX design and marketing. Sundita recently earned a Bachelor of Arts in Technical...

Who are you unintentionally excluding?

Bonnie kept cereal boxes high in a kitchen cupboard where her husband couldn’t reach them. Bonnie wasn’t intentionally keeping cereal from Adam. She just wasn’t considering how their cupboard design limited Adam, who...

Do your targeted ads discriminate?

Advertisers face a dilemma when using increasingly sophisticated targeting capabilities for digital campaigns. While tightly targeted campaigns may perform better in terms of metrics, they can also create inequity. It...

JayRay Adds Social Media, Brand Expert to Team

After two decades of building her marketing career in the Atlanta area, Tacoma native Phyllis McElroy joins JayRay as an advisor. Her experience in digital marketing includes campaigns for national brands and nonprofits....

Social influencers share summer predictions

Despite an odd year for influencers (travel restrictions, a focus on “fake” influencers, everyone crowding social platforms), two-thirds of U.S. marketers report they plan to incorporate influencer marketing into their...

JayRay Deepens Its Bench with New Advisor

Alex Domine, JayRay’s newest team member, brings experience in communication strategy for causes from education to the environment to equity, and in sectors spanning nonprofits, technology and economic development. Domine...

Celebrating More Love in 2021

It’s nearly Valentine’s Day. We want to send some love to our clients who recently renewed their relationship with us. Thank you to MultiCare Foundations, Experience Olympia & Beyond, TAPCO Credit Union,...

Students Invited to Remake the World

College admission offers are reaching students reeling from a historically difficult year. The pandemic canceled traditional milestone events and amplified concerns of racial injustice, climate change and financial hardship....

1970-2020: Advancing the cause for 50 years

The desks were doors laid across file cabinets when I came to Graves & Associates as an intern in 1979. I used White-Out to correct the news release I wrote on a typewriter, wielded a calculator to tally the column...

JayRay Illustrates Forest Resiliency

The Washington State Department of Natural Resources (DNR) launched the 2020 update of its Forest Action Plan today, Oct. 26. The DNR’s Forest Action Plan, a comprehensive document first published in 2010 and updated in...

Credibility and the collective good

Feels like our eyes are glued to our screens as real-time field tests of mask-up campaigns continue to unfold. Though it’s too early for definitive proof of which messaging strategies are working, we’re gleaning early...

Fair Use Lets Something Old Become Something New

We’ve all seen the digitally altered photos on social media that we now know are fake: A smiling House Speaker Nancy Pelosi was not photographed in front of a Trump 2020 sign in January. That was not an armed protestor in...

NEW CENTURY, NEW STRATEGY FOR UNITED WAY

United Way of Pierce County is marking its centennial with a new approach to funding that is a better match for its passionate commitment to end the cycle of poverty one family at a time. Because annual workplace campaigns...

Free Toolkit to Reach Unregistered Voters

While the 2018 mid-term election turnout was promising, BIPOC and young voters are under-represented when it comes to elections across the country and in our own backyard. COVID-19 has also made 2020 voter outreach extremely...

What’s a white person to say?

Black lives matter. We are humbled by the admonition of Ernest Owens to “accept that you’re not doing this just for your reputation, brand and/or public image—but because you owe it to humanity.” In our business that...

LEACY EARNS 40 UNDER 40 HONORS

In a “super-competitive” process, JayRay principal Kacie Leacy earned a place among the 40 Under 40 honored by South Sound Business Magazine in its June 2020 edition. “This year is the hardest judging I’ve ever...

CHAIRity Silent Auction Launches May 26

As we were getting ready to celebrate our 50th year, we were discussing how much our clients, agency, region and world have endured since 1970. Then, the pandemic hit. And it’s unlike anything we could have imagined. We...

Simplify your site for COVID-19 communication

During the pandemic, organizations are posting information to websites as fast as possible. Stay Home guidelines started as a short statement on day one, but quickly becomes a maze of updates, tips and resources. If you feel...

DESIGN HELPS AMPLIFY THE VOICE OF BUSINESS

“Amplify” is an apt description of a dynamic organization and its successful year, as well as the theme of the Association of Washington Business 2019 annual report. The report delivers an informative and engaging...

SOCIAL MEDIA TO THE RESCUE DURING COVID-19

During this time of isolation and uncertainty, people are flocking to social media. As coronavirus updates change at lightning speed, our social media strategies must as well. Perhaps Uncle Ben said it best: “With great...

YOUR CUSTOMERS, EMPLOYEES NEED TO HEAR FROM YOU

Organizations are doing an excellent job getting the word out about cancellations in the face of the COVID-19 outbreak. For many, it is time to shift into communicating about what happens now. As you hunker down to weather a...

NEW STRATEGY LEADS TO MORE SWEAT

With CrossFit gyms and yoga studios on every corner and Pelotons trending on social, it takes new thinking to sell gym memberships to millennials in 2020. The South Sound YMCA turned to JayRay for a fresh strategy to acquire...

RIVERFRONT TOWN CHOOSES JAYRAY TO MAKE WAVES

How do you stand out as a tourism destination among dozens of Pacific Northwest port towns when you share a name with a more famous destination just hours away? Visit Vancouver USA chose JayRay to lead a branding effort to...

NEW SITE, FRESH WAYS TO BE #SOUTHSOUNDPROUD

Three years after first calling on the South Sound community to “Live Like the Mountain is Out,” South Sound Proud boosters are offering fresh graphics that are free and available for anyone to use at the new...

OWNER BETHANY DOANE JOINS CHAMBER BOARD

Bethany Doane, operations manager and principal, is a new board member with the Tacoma-Pierce County Chamber. Her three-year term with the board of directors began in August. Doane was a member of the most recent class of...

PNW DESTINATIONS CHOOSE JAYRAY FOR STRATEGY

Small-town charm, restaurants and wellness are on the minds of JayRay staff as we work with two new clients. The Kittitas County Chamber of Commerce, the City of Ellensburg, and City of Astoria Parks and Recreation in...

Six Client Partners Win National Awards

JayRay’s work with six clients has earned national Communicator Awards and a dotCOMM Award. The recognized projects range from a social media influencer campaign to an interactive holiday card to a cargo...

Versatile writer signs on to JayRay team

Strong writing skills, resourcefulness and a tour guide’s enthusiasm are hallmarks of Genny Boots, JayRay’s newest assistant advisor. Boots was hired full-time at the end of her summer internship with the creative and...

JayRay deepens its bench with new graphic designer

Julia White brings her artistic skills to her hometown as a graphic artist at Tacoma-based JayRay. She joins the creative and strategic communication agency’s project teams for creative development, digital design,...