For those trying to find a place for AI
The most effective marketing teams blend AI efficiency with human creativity. They use automation for speed but keep people in the loop for brand voice, strategy and emotional intelligence. The key is knowing when to scale with tech and when to lead with trust, empathy and nuance — traits AI can’t replicate.
AI vs. human: finding the marketing sweet spot
Trust is earned loudly, especially for those in a crisis
Failed crisis responses often stem from delayed communication, vague messaging and ignoring public sentiment. In today’s social media climate, silence is seen as indifference. Smart communicators act fast, speak clearly and engage transparently to maintain trust — even under fire.
Crisis comms: silence isn’t strategy
What the drop in business travel means for destination marketers
New federal data shows a 9% drop in global business travel to the U.S. in April, with steep declines from Europe and Mexico. The slowdown is tied to economic uncertainty, trade tensions and increased concern over border policies — especially among travelers from politically sensitive regions. For marketers promoting U.S. travel, this signals a need to rethink international outreach and messaging.
Business travel to U.S. slumps amid policy tensions
Your audience is searching differently — need a content strategy?
Traditional SEO still matters, but smart destinations also structure content for AI responses and social search. Strategic formatting, clear language and engagement-first content help ensure your region shows up wherever travel decisions are made.